crafting brand identities that go beyond the logo.

branding + logo design from concept to execution

At SHD Marketing, we believe that your brand is more than just a logo—it's the identity that connects you with your audience and sets you apart from the competition. We work with businesses of all sizes to create custom branding solutions that reflect your values, vision, and personality. Our expert team combines creativity with strategy to ensure your brand resonates across every platform and touchpoint.

what we offer.

  • We dig deep into what makes your business unique and craft a brand identity that truly reflects who you are. This includes developing your brand’s tone, personality, and core messaging, ensuring consistency across all your communications.

  • Your logo is the face of your business. We design logos that are not only visually appealing but also timeless and versatile. Whether you’re looking for a bold, modern look or a more classic and elegant style, our team will deliver a design that you and your customers will love.

  • Is your brand in need of a refresh? Our rebranding services help businesses evolve and stay relevant in today’s fast-paced market. From a full visual overhaul to subtle updates that align with your current direction, we ensure your brand stays impactful and authentic.

  • Consistency is key to building a strong brand. We create comprehensive brand guidelines that outline how your logo, colors, fonts, and visual elements should be used to ensure cohesive communication across all channels.

  • Your branding extends beyond just your logo. We design stunning branded collateral, from business cards and letterheads to packaging and promotional materials, that reflect the professionalism and personality of your brand.

because your brand deserves to steal the show.

THE PROCESS.

THE PROCESS.

connect

We’ll kick things off by learning about your business, and discussing your goals, vision, and market positioning to align on a branding strategy.

research

During our comprehensive kick-off meeting, we’ll dive deeper into your business. Through in-depth discovery and market research, we’ll uncover the emotions and personality traits that should define your brand, ensuring it stands out from competitors.

design

Now, let’s bring your brand to life! We’ll present market research, a mood board, and three logo concepts, walking you through each design element and how it aligns with your brand’s essence.

refine

Love the direction? Fantastic! Have an edit you want to see? We’re all ears. Based on your feedback, we’ll perfect your favorite design, creating various logo layouts so your brand feels complete and versatile across different platforms.

launch

With the final design approved, it’s time to roll out your brand. You’ll receive your final logo in multiple formats along with a branding board, including color palettes, fonts, and textures for cohesive implementation.

elevate

Elevate your brand with eye-catching marketing collateral and a sleek website! From business cards to social media templates, we’ll make sure every piece pops and perfectly reflects your brand’s identity.

our collaborative, woman-led team of creative professionals takes the time to understand your business and craft branding that truly speaks to your audience. With more than two decades of marketing experience, we know how to create brands that don’t just look good—they drive growth. Whether you’re launching a new business or looking to elevate your current brand, SHD Marketing is here to help.

recent projects